Position Summary
The Social Media Copywriter prepares copy, headlines, and content that clearly and cleverly delivers JetBlue’s product and brand messages in the appropriate voice and tone for JetBlue social media channels. The Social Media Copywriter will take an active role on social media team working closely with peers to ideate and create content, they will also work closely with other teams within marketing, brand, customer service, and corporate communications to support the creation of social media content to align with company goals.
Essential Responsibilities
- Create on-brand and channel-specific copy for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, and TikTok including creative copy, captions, and comments
- Support social media team with proof-reading and copy-editing posts and comments as needed
- Ensure all posts meet brand and social copy guidelines and align with overall JetBlue brand and tone as well as social trends and norms
- Develop and maintain social media copy guidelines and standards in coordination with brand team to ensure fit under brand copy and voice guidelines
- Actively participate in social media team meetings, content ideation sessions, and content capture
- Manage his/her own projects and timelines to ensure social media content is completed in a timely manner
- Maintain knowledge of current social media trends and in-platform features and functionalities
- Other duties as assigned