The Job – Marketing Manager

In this new role you will report into the Marketing Manager, Germany & Netherlands and will be accountable for Germany as a total market: which is made up of our primary Berlin Brandenburg region, as well as our 2 of our Focus Cities within Germany.

You will be responsible for the implementation and execution of the marketing communication programme in these regions, delivering best-in-class marketing campaigns which will grow the easyJet brand and deliver maximum return on investment.

What you will be doing:

       Collaborating with the media investment function on the coordination, planning, management and execution of integrated campaigns, including, ATL, Google PMAX and BTL communications and owned channels. (Demonstrate a strong digital understanding)

       Leading the campaign planning and creative development for all required paid media campaign assets (in particular Google PMAX products) aligned to our trading and business objectives for DE and DE focus cities

       Monitoring country trading performance and identifying trading gaps and developing plans to address the gaps using marketing levers such as CRM, app, PPC, working alongside the media team

       Building relationships with tourist boards & airports and activating co-marketing campaigns

       Ensuring marketing campaigns are strategically and creatively integrated across all local communication channels (i.e. PR, digital, website, CRM, social media, airports branding etc.) Developing and managing the country marketing calendar across paid and owned channels

       Planning and executing targeted CRM campaigns which inspire customers to make repeat bookings, being able to track results to enhance growth

       Managing content on the accountable website homepages and landing pages, in particular for tourist board placements

       Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing activities

What you will need to do the role:

·       Firstly, it is essential that you are fluent in both German and English with excellent communication skills.

·       Your marketing experience will have been gained in a large, fast-paced, high traffic e-commerce business in a front line role (client or agency) and you will have worked on creative development, media planning, budget control as well as experience working alongside external agencies.

·       You will be comfortable with data and analysing this to inform your plans, whilst also having a proactive and curious approach to adopting AI and using it to  evolve digital marketing and creative production

·       You will be on the cutting edge of ecommerce marketing trends and have superb digital skills and a great understanding of local media environment and campaign implementation with solid market and customer knowledge.

·       Organisation and planning are essential along with an ability to work in a highly matrixed business.

·       Finally you will need to be adaptable and resilient in fast-changing environment.

What you’ll get in return:

At easyJet, we pride ourselves on a vibrant and inclusive workplace culture that supports and rewards innovation and excellence.

We offer:

·       Competitive base salary with up to 20% bonus potential.

·       25 days holiday, pension scheme, life assurance, and a flexible benefits package.

·       Discounted staff travel scheme for friends and family

·       Annual credit for discount on easyJet holidays

·       ‘Work Away’ scheme, allowing you to work abroad for 30 days a year

Location & Hours of Work

This is a full time position which will be based in Germany with occasional visits to the easyJet headquarters and our Berlin office.

We look forward to your application and the possibility of you flying high with our team!

Application Process:
Interested candidates should apply through our careers portal.

Reasonable Adjustments:
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at ma.recruitment@easyjet.com. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.

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