Manager, Digital Experience

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

• Do you enjoy working both creatively and logically with technology while always looking for new ways to push digital tools?
• ​This job is a member of the member of the Digital Channels team within the Corporate Communications division
• ​Responsible for ensuring a consistent and brand-focused visual aesthetic of the American’s digital and web-based communications and in collaboration with departments across the company

• Lead the team responsible for overseeing the delivery of enterprise internal and external digital content and platform strategy for the American Airlines intranet, Newsroom, digital signage, and other key communication platforms
• Collaborate with content creators, marketers, and designers to implement cohesive content strategies that drive user engagement and satisfaction
• Act as a strategic advisor to stakeholders, helping them understand how to leverage digital platforms effectively to achieve communication and business objectives
• Utilize CMS platforms to manage and update website content, ensuring that changes align with broader content strategies and user experience goals
• Ensure the scalability and flexibility of web design solutions to accommodate evolving business needs and content strategies
• Connect the dots across multiple departments to ensure corporate communications reach our team members and constantly improve our strategy
• Manage multiple stakeholders to ensure systems are running smoothly and assist with issues they might be experiencing within our channels
• Partner with the editorial and creative brand teams to Integrate multimedia content (videos, graphics, animations) into websites, emails, and digital signage to create dynamic and interactive experiences
• Oversee aspects of production for digital projects, including schedules, routing and approvals to ensure projects are delivered on time and within budget
• Apply front-end development skills (HTML, CSS, JavaScript) to build seamless digital experiences, ensuring that design and functionality are optimized for usability and performance
• Translate technical concepts into accessible language for non-technical stakeholders, ensuring that they understand the benefits and potential of proposed digital solutions

Minimum Qualifications- Education & Prior Job Experience

• ​Bachelors degree in communications, marketing or equivalent experience field
• 5 years of content experience
• 2 years managing others
• Proficiency in front-end development (HTML5, CSS3, JavaScript, and responsive design frameworks)
• Experience with digital design tools (Adobe Creative Suite, Figma, Sketch, etc.)
• Solid understanding of content management systems (CMS) and experience in managing website content
• Familiarity with email platforms (Axios HQ, Mailchimp, HubSpot, or similar) and digital signage technologies

Preferred Qualifications- Education & Prior Job Experience

• ​Experience using Adobe Creative suite

Skills, Licenses & Certifications

• Love to solve puzzles
• Ability to balance creative design with practical business needs, ensuring that content is both visually compelling and aligned with stakeholder objectives.
• Strong understanding of web design best practices, UX/UI principles, and how they impact content consumption and user engagement.
• Understanding of information and systems architecture
• Ability to conceptualize and implement digital solutions that meet marketing and communications goals while also enhancing user experience.
• Passion for exploring new digital tools and techniques that can improve how content is designed, presented, and consumed across platforms.
• Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
• Alacrity and strong organizational skills with the ability to switch between projects quickly
• Product owner experience with knowledge of Agile methodology and writing user stories
• Knowledge of online CMS and production systems with a passion and vision for emerging media
• Ability to analyze data and identify behavioral trends

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.