Role Purpose

The AEM Authoring Lead & Content Operations will own end-to-end CMS execution and content operations across Air India’s digital platforms on Adobe Experience Manager (AEM), ensuring high-quality, scalable and compliant content delivery for campaigns, SEO and personalization programs.

Key Responsibilities

1. CMS & Campaign Delivery Ownership

• Own daily AEM authoring operations across all Air India web and app properties.
• Lead authoring delivery for:
• Sale and campaign landing pages
• SEO route and city-based landing pages
• Ancillary merchandising pages (Seats, Baggage, Meals, Lounge etc.)
• App CMS content
• Adobe Target–integrated personalized landing pages
• Ensure zero-defect go-lives, page hygiene, metadata completeness and SEO compliance.

2. CMS Governance & Process Excellence

• Define and enforce CMS SOPs, naming conventions, URL and redirect governance and DAM standards.
• Own authoring SLAs for campaign and SEO launches.
• Drive CMS audits covering broken links, performance hygiene, metadata health and accessibility readiness.

3. Personalization & Experimentation Enablement

• Execute AEM–Adobe Target integrated personalization and A/B testing programs.
• Govern Experience Fragments and component-level content variations.
• Support campaign and journey-based personalization rollouts.

4. Digital Asset Management (DAM) Governance

• Own DAM taxonomy, metadata frameworks, rendition quality, asset lifecycle and folder governance.
• Ensure asset readiness for SEO, web, app and personalization use cases.

5. SEO Content Scalability Programs

• Lead large-scale SEO page programs including city–city routes, geo-based content and structured SEO templates.
• Partner with Growth and SEO teams to ensure technical SEO compliance.

6. Release, QA & Go-Live Ownership

• Own UAT sign-offs, pre-go-live QA checklists and production deployment coordination.
• Partner with DevOps and IT teams for seamless releases.

7. Automation & Productivity Enablement

• Identify repetitive authoring processes and partner with Martech/Product teams to automate workflows and scripts.

Key KPIs

• Campaign and SEO go-live TAT
• Authoring defect rate
• Personalization launch success rate
• SEO content deployment velocity
• DAM hygiene compliance score
• CMS SLA adherence

Experience & Skills

• 3–4+ years in AEM Sites & Assets authoring / CMS operations
• Strong experience in Templates, Components, MSM, Experience Fragments, Adobe Target integrations, SEO authoring and DAM governance
• Exposure to enterprise-scale CMS programs in airlines, BFSI, OTA or e-commerce preferred.