· Copywriting for all online/offline media to promote the Emirates Holidays brand. This will include writing SEO focused content for both GB and IE EKH websites, as well as Product related content.
· Updating and maintaining content in line with corporate branding guidelines.
· Work closely with cross-functional departments, including CCMB, contact centre, media, product and the airline teams, to ensure alignment of marketing/e-commerce efforts to meet overall business objectives.
· Assist in the briefing and execution of online/offline marketing activities that will include the building and deployment of email marketing newsletters (eDMs) on a weekly basis.
· Brief campaigns to CCMB and on Salesforce for regional markets. Additionally, utilize analytics tools (MicroStrategy, Google Analytics) to track and analyze marketing performance metrics for all activities (campaigns, eDMs etc.), providing insights for continuous improvement.
· Assist in day-to-day administrative tasks related to marketing/e-commerce operations such as providing clear briefs for asset creation, handling enquiries related to PnL budgeted recharges, invoicing, contracting, and managing campaign proofs on the tracker.
· Support the E-commerce manager by liaising with the product and marketing teams to source offers and promotions.
· Monitoring the performance of the websites and reporting issues to relevant departments (IT/Product/Systems) to support business processes and enhance efficiencies for higher productivity.
· Support in the preparation of annual marketing plans, as well as individual annual and ad hoc plans for partners based on owned and paid media.
