Position Summary
JetBlue Travel Products (JTP) is a wholly owned subsidiary of JetBlue, a global, award-winning travel company. We’re on a mission to inspire humanity in travel by shaking up the category with innovative technology and JetBlue’s award-winning service.
JTP’s newest product—Paisly by JetBlue—is a travel booking site that makes booking the entire journey easier and more enjoyable for JetBlue customers. The backbone of Paisly is a team of dreamers, doers and problem-solvers—all driven to do their best (and most fulfilling) work. Here, we function like a start-up environment where innovation and problem solving are at the forefront of every conversation. Come join us in bringing humanity back to travel.
The Lead, Paisly Marketing and Advertising supports JetBlue Travel Products’ Head of Marketing with a wide range of initiatives that aim to drive qualified leads for Paisly. The ideal candidate is motivated, energetic, enjoys testing creative and media strategies across a wide range of channels, and using data to optimize our strategies. Day-to-day responsibilities will include managing and executing Paisly’s marketing and advertising both in-house (SEM (search engine marketing), paid social) and through our agency (display, CTV, etc). The candidate of choice is analytical, creative, organized, communicative, a fast learner, and takes ownership of the tasks they’re given. This role has one direct report who supports these efforts.
Essential Responsibilities
- Responsible for generating new leads to Paisly.
- Responsible for managing Paisly’s marketing and advertising budget.
- Use data and reporting to identify traffic, search and conversion trends to inform strategic decisions and optimize our marketing and advertising efforts.
- Present performance data and identify areas of opportunity to leadership on a regular basis.
- Manage Paisly’s owned channels, including but not limited to paisly.com content, Paisly content on jetblue.com, and Paisly’s email marketing.
- Create, execute and monitor performance of Paisly promotions and sales.
- Manage our in-house SEM (search engine marketing) and paid social accounts, including but not limited to creating new ad groups and monitoring performance in-platform on a daily basis.
- Day-to-day management of our Agency of Record; brief creation, project management, creative and media oversight.
- Create thoughtful and thorough briefs for the creative team to support Paisly marketing initiatives.
- Conduct customer research (ie. listening to calls, surveys, focus groups) to further understand Paisly’s customers.
- Collaborate closely with JTP’s Technology team on cross-functional projects to ensure we find solutions that both put the customer first and are technologically feasible.
- Work closely with the JetBlue Legal team to ensure all marketing and customer experience is compliant.
- Collaborate closely with Paisly Commercial team to satisfy business partner marketing needs, promotion strategy, merchandising and more.
- Collaborate closely with JetBlue’s marketing team to participate in their broader marketing efforts and secure placements for Paisly within the JetBlue digital ecosystem.
- Communicate and collaborate directly with key business partners as needed for ad-hoc cooperative projects to ensure goals are aligned and being met.
- Drive awareness, adoption and revenue for Paisly through other initiatives including ad-hoc sponsorships and activations.
- Other complex projects and duties as assigned.
