CRO Analyst
Company
In 2019 we launched our brand new easyJet holidays business, with a mission to provide brilliant holiday experiences at unbeatable prices. We do this by combining easyJet’s flexible flight programme with handpicked hotels and best-in-class technology to provide hassle-free, personalised holidays. Soon after we launched, we faced the most unprecedented challenge in modern history - but we made bold decisions, took active measures, and emerged from the pandemic much stronger and far greater. Since then, we have;
Launched our sustainability strategy with a focus on making positive change in the destinations that make our destinations so special
Doubled the size our team
Been named one of the Best Workplaces in Travel
Reached a milestone 1.1 million customers in our first full year of trading and
Become the fastest growing UK tour operator
We’re an ambitious bunch and we don’t intend on stopping here. We want to lead the industry, making sustainable travel affordable and accessible to everyone and to do this we’re building remarkable teams with modern ways of working. That’s where you come in! Join us as a CRO Analyst and help create brilliant holiday experiences for our customers.
Job Purpose
This role will sit in the heart of the easyJet holidays digital CRO team. You’ll represent the voice of our customer and be teeming with insights and advice based on the data you’ll gather via different digital data mechanisms, primarily Contentsquare, to support in building data driven hypotheses for AB and MVT tests and supporting the wider business with larger digital enhancements. Your ability to share insight in a clean and simple way will be key to delivering value in this role.
Your stakeholders will be colleagues in the wider digital team, technology, the commercial and customer teams and you will be supporting them by providing evidence to action data led change.
Job accountabilities
Day to day, youll be utilising Contentsquare and other analytics tools, such as Google Analytics, to delve deep into our customers journeys, crafting comprehensive reports, and underpinning business cases with ROI metrics. Your role will be pivotal in analysing data to assist the CRO team in identifying customer problem statements to constantly feed into the digital backlogs for testing and sharing opportunities with the wider business.
Analysing website performance, user behaviour and conversion funnels using analytical tools.
Identifying areas of optimisation in the conversion funnel and user journey through customer feedback, user research and data analysis.
Analysing A/B tests and reporting on the results to senior stakeholders.
Supporting easyJet holiday’s experimentation capabilities by advising hypotheses, providing in-flight analysis or conclusions, and running statistical tests.
Your analytical skills will be key when deciphering the root causes behind customer feedback and frustration. However, your responsibilities wont be limited to addressing challenges; we also anticipate you to be an
advocate for positive feedback. You will collaborate closely with the wider business to highlight our successes and strategise on how best to amplify them.
Youll provide the CRO team with invaluable data insights, aiding them in prioritising their tasks, hypotheses and validating solutions post-implementation. Your expertise will be crucial in driving broad business strategies based on the data insights you gather.
In this role, adaptability and a proactive approach are essential. Youll be expected to continuously refine feedback collection methods, master the art of presenting this data to the wider business, and ensure that insights lead to actionable change.
Competencies
> Inspirational Leadership - Communicates strategy effectively to ensure people are clear on why things are important. Behaves in a consistent way, regardless of the situation always ensuring a high level of professionalism. Prepared to have difficult conversations.
> Innovation & Change - Identifies opportunities within own area for continuously improving the way things are done, seeking to improve efficiency in everything that they do. Able to influence others to support the change by identifying the key stakeholders, explaining the rationale and the benefits of the change. Leads and supports change by explaining the need for change and understanding the impact on others. Comfortable working with high levels of ambiguity and change and navigates a clear path through it.
> Business Performance - Understands the commercial reality of easyJet in terms of high volume, low cost, and low margin. Keeps up to date with industry trends and considers this information for their own area. Considers short term cost management and longer-term return on investment when making decisions. Support people within their area to consider smart cost management. Understands the long-term strategy of easyJet.
> Ownership & Delivery - Provides a high level of motivation and support to team to ensure that they consistently deliver in line with expectations. Communicates clear objectives to team members that are aligned to the broader objectives of the business. Monitors results, showing resilience to deal effectively with barriers and obstacles. Uses sound judgement to make timely decisions, when faced with incomplete information. Looks beyond the surface to identify and resolve the root cause of the problem, putting plans in place to ensure there is no recurrence.
> Building Relationships - Communicates effectively with others within own area, proactively sharing information with those who need to know. Establishes trust quickly by listening to others and working effectively with others within their function. Considers and uses the different views and perspectives of other people to enhance their own thinking. Builds strong working relationships with people within other teams to ensure own goals and those of others are delivered.
> Customer & Shareholder value - Anticipates possible risks within their own area to customers and to the business and takes action to prevent them becoming issues. Builds strong relationships with their customers by anticipating and responding to their needs. Encourages others to develop relationships with customers so that they can identify improvements within their teams to enhance customer service. Understands the key stakeholders of the business.
Skills required
You will have Previous experience using Contentsquare to report on customer insights is essential.
Strong analytical skills, with the ability to manipulate data confidently in excel from tools such as Google Analytics (GA4).
Familiarity with hotjar, Userlytics, and other UX analytics tools would be advantageous.
Proven working experience with A/B testing platforms (e.g Optimizely)
Excellent planning and organisation skills, able to multi-task, plan, work efficiently to meet tight deadlines and prioritise workflow.
Experience with multiple user tracking tools and technologies (Contentsquare) and Google Analytics (GA)
Experience working with agile development teams and an understanding of CRO (conversion rate optimisation) practices. Experience in a CRO or Digital Analyst role.
Experience in conducting data analysis to underpin and enhance return on investment (ROI) justifications for business decisions.
Solid presentation skills, with the ability to understand and translate complex issues into clear requirements.
Experience setting up processes and reports, working with wide ranges of stakeholders.
What’s in it for you:
In addition to a competitive base salary, you could earn up to an additional 20 through our annual bonus scheme. We also offer a 5 pension contribution, share options, and life assurance of 4x your annual salary. Flexible benefits include medical and dental cover, green car, and cycle to work schemes.
Youll enjoy heavily discounted flights, free easyJet Plus membership, and annual vouchers to spend on easyJet holidays.
Working for one of Europes best brands, youll have great development opportunities and support from a friendly team. At easyJet holidays, were all about creating unforgettable experiences - for our customers and our people. Come join us and see where your career can take you!
Location & hours or work
The role is full-time and based at our easyJet holidays HQ near Luton Airport. We operate a hybrid working model with three in-office days per week.
How to apply:
Please click on the apply button to complete your application. Occasionally we receive a large volume of applications for our roles and when that happens, we sometimes bring the closing date forward - so please apply promptly to avoid disappointment.
At easyJet holidays, we see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates and strongly encourage applications even if you feel you don’t meet every item in the criteria. We are open to discussions around flexibility and flexible working, and we operate a hybrid working structure.
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